UTM Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure custom campaigns in Google Analytics.

URL Builder Form

Generated URL

More information and examples for each parameter

Campaign Source (utm_source)

The referrer: (e.g. google, newsletter). This parameter is required.

Example: utm_source=google

Campaign Medium (utm_medium)

Marketing medium: (e.g. cpc, banner, email).

Example: utm_medium=cpc

Campaign Name (utm_campaign)

Product, slogan, promo code: (e.g. spring_sale). Used for keyword analysis.

Example: utm_campaign=spring_sale

Campaign Term (utm_term)

Identify the paid keywords.

Example: utm_term=running+shoes

Campaign Content (utm_content)

Used to differentiate ads or links that point to the same URL. (e.g. logolink or textlink).

Example: utm_content=logolink